Selected client work organised by brand house — multi-country sport franchises, mall and retail activations, talent-led entertainment, scientific congresses, annual partner events, and AMP’s own proprietary properties. Single point of accountability on every mandate.
Three decades of work with The Coca-Cola Company across MENA, Africa, and the Maghreb — multi-country sport franchises, regional campaigns, and flagship event mandates.
Regional football activation across the corridor. The Morocco edition deployed across eight cities — Rabat, Casablanca, Fès, Meknès, Oujda, Tanger, Marrakech, Agadir — with sixteen teams competing in each, and the top four finalists travelling to Copa France. Part of a broader 16-market Coca-Cola relationship across MENA and Africa.
Nine consecutive cycles of grassroots cricket activation across the Gulf. Three parallel tournaments (open, corporate, labour camps), refurbished community pitches, stadium finals production. Shoaib Akhtar, former world’s fastest bowler, served as the franchise’s brand ambassador, managed by AMP. AMP’s signature grassroots-to-stadium reference.
Multi-country activation across six African markets, running for two consecutive cycles. School activations, mall activations, hot-spot activations, influencer sampling. Dubai-led brief, single-point-of-accountability creative consistency, local execution at scale across the Sub-Saharan corridor.
UAE-hosted edition of the FIFA Club World Cup — Coca-Cola activation programme. Thirty-seven official accreditations. Direct HQ Marketing vendor mandate.
Qatar World Cup prize fulfilment programme — winner travel logistics, hospitality, and brand experience touchpoints across the tournament window.
Cricket World Cup activation deployed into UAE labour camps — match viewings, branded experience, sampling. Programme reached underserved consumer audiences during the tournament window.
Brand relaunch built around a Guinness World Record attempt. GWR adjudication compliance, full event production, talent and stunt coordination, content capture. Headline-grade brand experience where the activation is the news.
End-to-end multi-market team building event hosted at Atlantis The Palm, Dubai — transportation, hospitality, lunch, meeting facilitation, entertainment, and outdoor team-building activities for Coca-Cola operating units across four corridor markets. Demonstrates AMP’s capacity to host multi-market B2B convenings under a single execution umbrella.
Sponsor activation programme around the Special Olympics World Games hosted in the UAE — brand presence, hospitality, on-ground engagement.
B2B sales rally event production for the Sprite franchise team in Riyadh — venue, production, content, hospitality.
2017 brand event delivery in Dubai under the Coke Destiny programme banner.
Activation programme designed to build the “Time Out after school” consumption ritual for Fanta. Conception and implementation across high schools, teen events, malls, in-store, and cinemas.
Multi-year P&G mandates across MENASA congresses, Gulf consumer activations, and East African retail-at-scale.
Official booth contractor for five consecutive editions. Stand design and build, KOL hospitality, demonstration programmes, lead capture systems, brand-team support. Tier-1 scientific-trade environment.
Multi-country activation programme — finals production at Dubai Mall Ice Rink, schools and clubs recruitment, branded equipment, regional finals.
100-store retail activation across Kenya for the Back-to-School consumer moment. In-store branding, sampling, on-shelf disruption.
Wholesale-channel activation across 100 stores — trade engagement, in-store branding, sell-out programmes.
Long-cycle partnership with Sony Professional Solutions Middle East since 2004 — 22 years — plus Sony India / Sony Maroc work over multiple cycles.
Annual partner gathering for several hundred regional partners. Concept, venue, full event production, branded environment, demonstration integration, hospitality, post-event reporting.
Multi-stop roadshow programme launching the X-Series consumer line across Kenyan retail and lifestyle venues.
Sony Alpha camera consumer launch — destination launch event for press, professional photographers, and lifestyle media.
Sony sponsor activation programme around the FIFA Club World Cup hosted in Morocco — venue branding, hospitality, B2B engagement.
Recent Maroc engagements — Casablanca CBD trade event plus three-day SNRT broadcaster engagement.
Decade-long recurring gala dinners delivered around Sony Business Partner meetings across Africa and the Middle East. Venue selection for 400+ guests, entertainment programming, branded environment, silver-service food, and transportation logistics.
Active vendor relationship with Nestlé HQ Dubai (Bahaa Boulmona) and Nestlé Maroc (Wafae Youssfi), plus Nestlé Egypt (Sherif Soliman / Mariam Tawfik).
Brand consumer promotion programme run across multiple Gulf and MENA markets. AMP's role: vehicle negotiations and sourcing, partnership brokerage with automotive partners, and prize fulfilment.
Office launch event marking the Trix brand entry in the UAE market.
Mondelez brand activations across the Maghreb — Trident in Morocco and a multi-touchpoint Milka programme in Algeria.
Consumer activation programme for Trident across Morocco — concept, in-market deployment, sampling, on-shelf disruption, consumer engagement.
Two-edition multi-city roadshow programme for Milka across Algeria — concept, production, branded environment, sampling and consumer engagement at each stop.
Trip incentive programme for Milka’s Algeria distribution partner — sending the Algerian distributor to the FIFA World Cup 2014 in Brazil. End-to-end travel, hospitality, match access, and brand-experience programme around the tournament.
Multi-country single-brief HQ-led work for Epson’s Ecotank franchise.
Concept, design, build, and run across malls and university campuses. Booth production, venue negotiation, on-the-ground manpower, live demonstration programmes, consumer survey work feeding back into Epson regional brand planning. Two markets, two purchase orders, one accountable partner.
Continuation of the Ecotank experiential programme through subsequent cycles.
Direct vendor relationship with Colgate-Palmolive East Africa (Eric Maingi).
Multi-week mall activations for Palmolive and Protex across two flagship Nairobi retail destinations. Sampling, demonstration, consumer engagement, on-shelf disruption.
Maghreb-brand cases with corridor relevance — Maghreb identity surfaced through Gulf venues and global sponsor moments.
Flagship concert evening at Zabeel Saray for Wafacash / Western Union loyal customers in the Moroccan diaspora, headlined by Moroccan diva Saida Charaf. Talent negotiation, venue, full production, hospitality, ticketing logistics.
Multi-city activation roadshow across Morocco — agent network engagement and consumer-facing activation.
Sponsor activation across the Royal Air Maroc agency network during the FIFA World Cup window — branded environment, consumer touchpoints.
Multi-day partner gathering in Marrakech for ICT distributor Mitsumi as part of their Africa expansion, delivered around Gitex Africa. End-to-end concept, venue selection, hospitality, entertainment programming (Dakka Marrakchia, Gnawa, dance), and partner engagement for 130+ delegates from across Africa and the Maghreb.
Long-running flagship programmes for Méditel — Djeun’s, Caftan, Ahlane, Telecompt, Forfait Roaming Festival Essaouira, Méditel Fitness.
GMS, GSM, Été, Bus, Cercle programmes for Inwi (formerly Wana).
Concurrent multi-client multi-brand execution across Morocco — demonstrating capacity to run parallel mandates for non-competing brands.
Selected additional client work delivered across the corridor and Africa.
Nationwide consumer activation for Nokia under the “Defend Your Street” programme — basketball/street-culture brand experience deployed across Moroccan cities. Concept, court installations, talent engagement, content capture, and on-ground brand experience.
Multi-market consumer activation programmes for Sagem across both Morocco and the UAE — product launches, retail and channel engagement, consumer-facing events.
Brand launch programme for Fayrooz across Morocco and the Middle East — multi-market deployment, sampling, retail and HoReCa channel engagement, consumer-facing activation.
Consumer activation programme for Huawei deployed across GCC universities — student touchpoints, on-campus brand experience, demonstration zones, consumer engagement and recruitment.
Launch ceremony of Shell V-Power in Nairobi plus nationwide activation across the Shell petrol station network. Ceremony event management, station branding rollout, and on-ground consumer activation.
Multi-year fuel retail and convention work for Vivo Energy / Shell across the Morocco corridor — multiple road shows and convention engagements.
Brand-experience and sales activation programme for Britania built around the Kids Festival platform — mall activation, road show, and in-store presence. AMP served as a sponsoring partner of the festival.
Brand-by-brand activation work across confectionery, dairy, and technology categories for these client houses.
AMP-built and AMP-operated — sport franchises owned by the firm.
Sixteen editions delivered to date across four Moroccan cities (Casablanca, Rabat, Tanger, Marrakech) and two Kenyan cities (Nairobi, Mombasa pilot phase). Casablanca 2026 drew over eight thousand participants with national media coverage across Al Aoula, 2M, Medi1 TV, MAP, and more than two hundred and fifty radio spots. Corporate partnership programmes have included Royal Air Maroc, CFAO/Suzuki, Cosumar, and Coca-Cola entities. Working proof that AMP’s work spans both ends of the brand-activation spectrum — executing for global brands, and building, operating, and scaling our own franchises across the corridor.
One brief. One accountable counterpart. Consistent execution across markets. Reach out and we’ll come back with a structured proposal within five business days.
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